About Me

Hi, here is a little information about me and my marketing experience.

I’ve been in senior marketing for 30ish years, and I’ve seen a lot change, but the important things in marketing have stayed the same:

  • Know your product/service
  • Know your target audience profile
  • Know how your target audience behave
  • Align your customer proposition with your audience
  • Be seen!
  • Measure and improve.

Yes, the digital evolution, including social media, has introduce new things to consider, including the need to nurture leads at a much earlier stage, but the simple truth remains:

  • Keep it simple
  • Be targeted
  • Do as much as you can afford.

Over the years I’ve planned, developed, implemented and managed marketing strategies and tactical activities. Getting involved and getting your ‘hands dirty’ is, in my experience, what makes the difference.

Yes, marketing has changed. Today we spend a lot more time identifying and developing much earlier contacts, who previously would have been rejected as unqualified or too far away from being ‘ready to buy.’ Now we value these types of early-stage contacts in a much different way, understanding that if they are nurtured correctly, over time, they can become customers or leads to other sales opportunities.

Today, it’s all about the relationship and leveraging the relationship to generate sales.

So if you need a new perspective or a additional willing pair of hands then I’d love to help.

I can offer support with most marketing activities, including:

If you’d like to find out a little more about me, then please get in touch.