When Customer Services get Serious, It’s Time to get Serious About Infrastructure

I was recently talking to my client Flexiion MSP about the importance of IT infrastructure, especially in terms of how it can be used in an innovative way to introduce new customer services.

Taking a deeper look into this subject I wrote and published the blog: When Customer Services get Serious, It’s Time to get Serious About Infrastructure

So when a customer services get serious, when customers rely on it, businesses need to get equally serious about service delivery, accessibility, security and customer responsiveness. The use of Cloud hyper-scalers were once ideal for internal development teams to spin up processing power as they needed it to test new functionality, but, perhaps, they are starting to look a little add-hoc – ideal for code cutting, but less so when a mission-critical IT infrastructure needs to be managed, when customers really depend on it?

So when you’re faced with a need to get more serious, when growing scale requires greater capability, what should you do? What questions should you ask yourself?

  • Firstly, is your underlying IT infrastructure right for what your business is doing now and, importantly, what you want to achieve in the future?
  • Can your use of a public Cloud easily scale, in terms of affordability, necessary resources or data sovereignty?
  • Is an impersonal public Cloud service going to directly support your ambition or hinder it? As you innovate to take advantage of new business opportunities will this create non-standard requirements that aren’t easily addressed via a one-size-fits-all service?
  • How can you introduce greater levels of management control, whilst maintaining the flexibility and affordability often associated with critical Cloud services?

I regularly help my clients with these type of issues-led marketing challenges. How do you build a content marketing strategy around issues so they are clear, the target audience empathise with it, and the supplier can differentiate itself?